Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.Digital marketing is a broad term used to describe a wide range of online marketing functions.
As a whole, the primary goal of a digital marketing company is to do 3 things: Increase your online presence.To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce.Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place.You absolutely can do some of your digital marketing in-house, you just have to determine which part of your digital marketing strategies your employees have the skill set to successfully accomplish.
As a small business owner, you may not be large enough to have a full-time marketing position or a full-time digital marketing position. You are likely more focused on staffing individuals with experience related more directly to your industry. However, you may have someone whose part-time role is to execute some of your digital marketing—even though they may spend most of their time performing other job duties. Here are a few examples of tasks you may be able to keep in-house.Now that you can answer the general aspect of what a digital marketing company does, there is an additional factor you must take into consideration—digital marketing is always changing and evolving.Even if you are able to complete a lot of your marketing strategies and tactics in-house, digital marketing companies are always the first to know what the most cutting-edge, current, and effective ways to promote your business online are. Search engine algorithms are always changing, methods of social marketing are always changing, and new formats of online and mobile advertising are always being developed. Digital companies will always know more about creating and promoting digital media—and will save you time and energy in trying to keep up with the most industry current trends.
– Written by Deepika – (Intern)