Conversational Marketing

Conversational Marketing

Nowadays, people are feed up because every day there are new trends in the market and it’s not easy to cope up with those trends, it really makes hard for businesses to cut through advertising noise and reach their targeted audience.

Today customers doesn’t respond to cold calls. So company message them to market themselves but it does not work anymore and that is when conversational marketing comes in a picture.

Conversation marketing help businesses and companies to bridge the gap between traditional and digital marketing. Conversational marketing is a process of having Real Time conversation, 1:1 Conversations with customers and help businesses to Capture, Qualify and Connect with the best leads.

In today’s world Consumer have all the power they can get all the answers they need by doing research. Conversational marketing is meeting the buyer when they are ready having conversation with them when they want to talk to you according to their need and wants. It just a new way businesses connect with people just like texting but for businesses. At the end of the day brands want to connect with people and help them out and understand their need by answers their question.

People today don’t want to fill up the forms, answer to sales calls and meet and discuss what they want. People need channels to connect with brands which are convenient and flexible for them and want to have choice when it comes to how they talk to brands.

Today businesses make use of Interactive Messaging platforms, like Facebook messenger, WhatsApp, Google hangouts, Slack, etc, are just some channels that are becoming popular interfaces for buyer inquiries. Facebook IQ found that:

56% of people prefer to message rather than call a business.

61% are favourable to personal messages from businesses.

More than 50% of buyers are more likely to shop with a business they can message.

61% reported that their messaging with businesses is increasing.

For conversational marketing marketer also use their own website other than other social media platform to connect with their customers and target audience. By connecting with customers in real time and answering their queries. This helps the marketer and businesses to bond with customers. There are many brands which provide facilities like you can book slots for meetingsas per your convivence when there is no assistant available to help and have conversation later with them.

Conversational marketing is where marketer be professional to market his product but also be mindful of Human needs, making it easier for customers to buy or not to buy a particular product just open the door for them through having a conversation with them. It really help businesses to close the deals as fast as possible.

This kind of flexibility is given to customers when it comes to Conversational Marketing. We can say that It’s a new era of marketing where customer is king as usual and he is treated as a king. Everything is available when he needs it, how he needs it

Conversational Marketing

Nowadays, people are feed up because every day there are new trends in the market and it’s not easy to cope up with those trends, it really makes hard for businesses to cut through advertising noise and reach their targeted audience.

Today customers doesn’t respond to cold calls. So company message them to market themselves but it does not work anymore and that is when conversational marketing comes in a picture.

Conversation marketing help businesses and companies to bridge the gap between traditional and digital marketing. Conversational marketing is a process of having Real Time conversation, 1:1 Conversations with customers and help businesses to Capture, Qualify and Connect with the best leads.

In today’s world Consumer have all the power they can get all the answers they need by doing research. Conversational marketing is meeting the buyer when they are ready having conversation with them when they want to talk to you according to their need and wants. It just a new way businesses connect with people just like texting but for businesses. At the end of the day brands want to connect with people and help them out and understand their need by answers their question.

People today don’t want to fill up the forms, answer to sales calls and meet and discuss what they want. People need channels to connect with brands which are convenient and flexible for them and want to have choice when it comes to how they talk to brands.

Today businesses make use of Interactive Messaging platforms, like Facebook messenger, WhatsApp, Google hangouts, Slack, etc, are just some channels that are becoming popular interfaces for buyer inquiries. Facebook IQ found that:

56% of people prefer to message rather than call a business.

61% are favourable to personal messages from businesses.

More than 50% of buyers are more likely to shop with a business they can message.

61% reported that their messaging with businesses is increasing.

For conversational marketing marketer also use their own website other than other social media platform to connect with their customers and target audience. By connecting with customers in real time and answering their queries. This helps the marketer and businesses to bond with customers. There are many brands which provide facilities like you can book slots for meetingsas per your convivence when there is no assistant available to help and have conversation later with them.

Conversational marketing is where marketer be professional to market his product but also be mindful of Human needs, making it easier for customers to buy or not to buy a particular product just open the door for them through having a conversation with them. It really help businesses to close the deals as fast as possible.

This kind of flexibility is given to customers when it comes to Conversational Marketing. We can say that It’s a new era of marketing where customer is king as usual and he is treated as a king. Everything is available when he needs it, how he needs it and where he needs it everything is took care of by the Brand itself.

and where he needs it everything is took care of by the Brand itself.

Article on Conversational Marketing – written by – Yukta – (Intern)

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