Digital Marketing is the process of reaching your target audiences in a more effective and precise way through various digital channels, to attract, engage and convert them to customers. Digital marketers use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate marketing, influencer marketing to build awareness, influence consideration and finally drive profitable action setter. how many courses you take,getting hands on practice will always be a different experience
Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Digital marketing course online is designed for you to grow your Marketing essentially means connecting with your audience at the right place and at the right time. And at the beginning of the second decade of the 21st century, the whole world is online, which means that the brands need to meet and connect with their customers where they spend most of their time – Online career and business.
Choosing a course in digital marketing lets you explore some of these emerging and established areas to build a new career or add to your existing one.
The majority of businesses have some online presence and need to attract new customers to maintain growth.
As the marketplace becomes more saturated, businesses need better skills to ensure that they stand out, whether that’s on Instagram or in Google searches.
It also helps you improve other key skills, such as communication, attention to detail, and organisation. This method of learning also gives you the freedom and flexibility to learn at your own pace.
Written by – Varsha (Intern)