Digital marketing also known as Internet marketing, e-marketing and web marketing has become one of the most popular buzz words in the last couple of years. It is the building field that is attracting people from all walks of life. Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business. It is a marketing approach that primarily relies on the internet to connect with the target audience through various digital media channels and platforms. Digital marketing has allowed brands to stay relevant by making themselves visible through different channels and touch points.
Apart from traditional marketing channels, such as television, news papers, billboards, and so on, marketers started using the digital channels like social media, email marketing, websites, content marketing, Search engine optimization (SEO), Digital Advertising, Affiliate marketing, mobile marketing, online PR and so on, to guide prospects through their purchase journey and keep in touch with their existing customers.
In this digital marketing we must consider 5D’s which define the opportunities for customers to interact with brands and for business to reach and learn from their audiences in different ways:
· Digital devices
· Digital platforms
· Digital media
· Digital data
· Digital technology
Written by – Kushalini (Intern)