The ongoing corona pandemic has set how business works. we have seen products and services move online and many employees will continue to work from home for much of next year. The pandemic has given us some insights into marketing trends that are going to work in this new normal. The key digital marketing trends for 2021 that your business needs to consider to retain current customers and generate more traffic.

  • To retain and engage with social media

Organizations should be prepared to dedicate more resources to social media marketing in 2021. The pandemic has increased the amount of time people spend online which includes how they research products, brands, and organizations. the small business has been putting off adding social media services to your marketing mix this is the right time.

  • Google listing and local SEO

If you have a small business, the most important thing you can do is ensure your local listing are verified and keeping up with various search platforms. that is because business to consumer(B2C) businesses that draw customers primarily on a local level, the Google My Business listing provides important information about your hours, services, and location.

  • Focusing on employee engagement

The HR professionals recognize early on that the COVID-19 pandemic would impact employees and productivity. For many, this was the first time they have ever worked remotely and the experience may have been both existing and liberating. Add in distractions from children and the stress of dealing with the world around them, and it is no wonder employee morale is suffering and productivity along with it.

It’s critical to keep employees connected and as motivated employees will communicate better with each other and have better client outcomes.

  • Voice and search engine optimization

The search engine is the top source of brand discovery and accounts for more than 90 percent of all web traffic. The retailers have realized the importance of having strong SEO, but the increasing popularity of voice assistants like Siri and Alexa means that a focus should be put on voice search as well. When it comes to searches on mobile devices either text or voice local SEO plays an important factor in search engine results. Think about driving in your car and asking the voice assistant the closest hotel is, and you can start to understand why having a strong local presence on Google is key. Having your store location, contact information, local content and an up-to-date Google My Business account are some ways to improve the local rankings.

2020 has probably caused the biggest impact in the marketing industry ever. The DIGITAL MARKETING TIPS 2021 & trends and strategies we mentioned are shaping the industry as we move into the next year, and we expect them to continue for some time to come.

Written by – Rupesh Koratkar (Intern)

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