Marketing strategies for salons should take into account the following 5 areas:
- Brand Consistency
- Social Media
- Customer Marketing
- Word of Mouth
It’s near impossible for salons to succeed from the walk-in business alone. Potential clients need to know where you are, and why they should come to you. Building a reputable and recognizable brand is key to developing successful marketing strategies for your salon.
Online & offline
It’s no longer optional to have a website for your salon, and moreover, an online presence. Keep this in mind while you read on: a powerful salon brand online works the same as offline. You need a straightforward, continuous look, message, and feel. Upon seeing any of your marketing material, everyone should know what you do, and what you stand for.
A website effectively allows you to be open 24/7 for both new and existing clients. A successful website will inspire visitors to book an appointment.
When your customers are looking at your website late at night on their smartphone, they have no tolerance for a display that requires pinch and zoom just to read what services you offer. Once someone leaves your website without making a purchase decision, there’s little chance of them coming back. Good website development ensures your website suits whatever device your customer is viewing it on.
Whether we like it or not, people are glued to their phones and there are screens everywhere. If you don’t rep your business on social media, you’re not only missing the conversation people are already having about your business, you’re missing the chance to win new clients.
- Create Content for Clients
Getting your social content sorted may seem tricky, but there are only 3 key ideas you need:
- As with branding, it’s important to know your customers.
- Learn the 5 kinds of social content that attract your clients.
- Post regularly and keep content ready.
It’s easy to get caught up in marketing to new clients, but often you’ll take your existing clients for granted. Big mistake! Who better to convince to purchase your services than those who have already been convinced before? A huge part of running a successful salon is repeat business. Online booking systems allow you to capture clients contact information, so here’s how to put it to good use.
Everyone loves getting a good deal. A loyalty system is one great way to keep clients coming back. Use the aforementioned email/SMS marketing strategies to send existing clients special offers and you’ll be guaranteed an influx of regulars.
Word of Mouth
Businesses thrive on referrals and word of mouth, especially smaller businesses that have clients that are likely to know others in need of their services. It is imperative that you give your clients an incredible experience so that you hardly need to ask them to refer people, they’ll want to.
It’s not unusual for people to go to a salon or spa together. That’s the idea behind the popular ‘bring a friend’ promotion where a client gets a certain percentage off their service if they bring a friend. You can also run a referral promotion where a client gets, say 10% off for every friend who comes to the salon and mentions the client’s name.
Article on – How to Market Beauty Parlour – written By Ramya (Gitam Intern)