Lead generation is the beginning of consumer interest or a query about a product or services of a business. Lead generation is very important for the growth of any business. A lead is normally the contact information and demographic information of a customer who shows interest in a specific product or service. There are two types of lead generation: sales lead and marketing leads.
Sales leads are created on the basis of demographic criteria such as gender, income, age, household income, personality, opinions, attitudes, interests and lifestyles.
Sales leads are generally followed up through phone calls, emails or social selling.
Marketing leads are brand-specific leads generated for a unique advertiser offer.
Business leads are grouped into segments to the level of qualification present within an organization.
Marketing Qualified Leads (MQLs) are typically came through inbound channels, such as web search or content marketing and they showed interest in a company’s product or service.
Sales Qualified Leads (SQLs) are leads presented by salespeople, sales development representatives. Qualifying criteria include need, budget, capacity, time-frame, interest, or authority to purchase.
Following are the ways which business use to drive traffic:
- Search Engine Optimization (SEO) -SEO is optimizing the website for search engine so that it appears higher in the organic search results.
- Search Engine Marketing (SEM) – SEM is a type of online advertising we pay money to Google or Bing to display ads in their search results.
- Display Ads –This type of advertising comes in various forms such as video, image, audio or text. These ads can be purchased from Google or Bing to drive traffic to your website.
Lead Generation Tools
- Email Marketing
- Prospecting and outreach tools
- CRM Tools
- Sales Tools
- Advertising Tools
Written by – Subhramanya (Intern)