Marketing communication is the strategy adopted by the brands to promote or convey messages to their customers or it is the transfer of information about the brand. Through marketing communication companies can able to solve these questions from customers.
Who is the customer?
Where can be the product or service used?
When can be the product or service Used?
How can be the product or service used?
Effective marketing Communication is a value creating process. It results a better understanding about the brand to the customers. An effective marketing communication provide a right perception for the customer and thereby brands can achieve their ultimate aim
Main Elements of marketing communication mix
1) Advertising
2) Personal Selling
3) Sales Promotion
4) Public Relations
5) Digital Marketing
1) ADVERTISING
ADVERTISING IS A MODE OF COMMUNICATION THAT EMPLOYS MESSAGE TO PROMOTE A BRAND &INFLUENCE PEOPLE WHO RECEIVE THEM. ADVERTISING USES DIFFERENT MEDIA TO PASS MESSAGES. MAIN MEDIAS FOR ADVERTISING ARE TELEVISION, PRESS, RADIO, INTERNET, DIRECT SELLING, VISUALS, MAIL, SPONSORSHIPS, CLOTHES, EVENTS, HOARDINGS AND EVEN PEOPLE
2) SALES PROMOTION
SALES PROMOTION IS THE PROCESS TO STIMULATE THE DEMAND IN PARTICULAR PRODUCTS AND INCREASE BRAND AWARENESS. IT HELPS TO CREATE LONG LASTING RELATIONSHIP WITH CUSTOMERS. ACHIEVE SHORT TERM OBJECTIVES TO THE CUSTOMERS.
3) PERSONAL SELLING
PERSONAL SELLING USES PEOPLES TO SELL PRODUCTS AND SERVICES THROUGH FACE TO F ACE COMMUNICATION. IT HELPS TO BUILD TRUST AND THEREBY IT’S INCREASES THE VALUE.HERE THE PERSON CAN PERSONALLY ATTEND EACH CUSTOMER TO CONVINCE AS WELL TO SOLVE PROBLEM
4) PUBLIC RELATIONS
PUBLIC RELATIONS HELPS AN ORGANIZATION AND ITS PUBLICS TO ADAPT MUTUALLY TO EACH OTHER IT IS A POSITIVE PROCESS BY INVOLVING PUBLICS ANDMANAGING THE COMMUNICATION CHANNELS BETWEEN A COMPANYAND CUSTOMERS. ITS CONSIST OF VARIETY OF ACTIVITIES CONDUCTED BY A COMPANY TO PROMOTE AND PROTECT THE IMAGE OF THE COMPANY ITS PRODUCTS AND POLICIES IN THE EYES OF THE PUBLIC
5) DIGITAL MARKETING
DIGITAL MARKETING IS THE COMMUNICATION USED BY THE COMPANIES WITH THE HELP OF DIGITAL CHANNELS. NOW A DAYS THE USAGE OF DIGITAL PLATFORMS AMONG THE USERS INCREASED AND THUS ACCORDING TO THE RECENT TRENDS AND RESEARCH WE CAN SAY DIGITAL MARKETING IS THE MOST EFFECTIVE AND CONVENIENT ELEMENT FOR COMPANIES TO COMMUNICATE WITH CUSTOMERS.
Written by – Achind (Intern)