Off page SEO (also called off-site SEO) refers to actions taken outside your own website to impact your rankings within search engine results page. Off- site optimization is the process of promoting your website across the web. The purpose is to build the brand awareness, improve rankings in search engines and attract visitors from 3rd party websites.
Google search engines look for websites that link back to your site as an indication of good content. When they are more pages that link back to your website, the more valuable Google will judge your content to be. Off- page SEO simply tells Google what others think about your site, people will only cite, reference and share content that they like.
Building backlinks is the heart of Off- Page SEO .Search engines use backlinks and indications of the linked- to contents quality. A site with may high value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
There are three main types of links:
Natural links:these are editorially given without any action on the part of a page owner .
Manually builtlinks : these are acquired through deliberate link building activities. This includes getting customers to link your website or asking influences to share your content .
Self created links: these are created by practices such as adding a backlink in an online directory, forum, blog comment, signature or a press release with optimised anchor text. Some self created link building tactics tend toward black hat SEO and search engines search frown upon them .
The best links are those whose is SEO efforts pass the most equity. To pass equity or value they must be
– linking sites popularity
-how related the linking site topic is to the site being linked
-the “freshness” of the link
– the anchor text used on the linking site
– trustworthiness of the linking site
the number of other links on linking pages
-authority of the linking domain and page
Non-link related Off- site SEO
Social media is one of the best ways to gain high quality backlinks from authority websites .This includes social bookmarking sites such as Facebook Twitter Google ,Google+ and more.Off- site SEO works best when someone else is recommending your content. You must encourage visitors to use social bookmarks throughout your site, this will help you build deep in bound links for your keyword rich content. The more people share on social media share your content,the greater his engagement rate and the more backlinks for that specific piece of content you will probably get.
Guest bloggersYour site popularity and effectiveness can land a guest post on a blog which is a solid influence on marketing strategy. When you publish a guest post on an influential (highly ranked blog) you usually get a backlink to your site. Get backlinks from highly ranking sites pointing to your site .
Influence of marketing
Each of these helps you get a reference to your site from another source on the Web .It may be a link, mention of your brand or a website .
Off page SEO is driven by people referring to and sharing your content which they like.
Written by – Sipiwe Luwaca (Intern)