Programmatic Marketing is one among the foremost impact developments in digital marketing.
In todays time 88% of digital display marketing in the US is projected to be done via programmatic advertising. programmatic advertising in India grows at 75 per cent year-on-year. There are 390 million active smartphone users in India spending 200 minutes per day on their phone therefore programmatic advertising is the best way to join up the communications with them.
Now you know the impact of programmatic advertising :-
Let’s start with the fundamentals what’s programmatic advertising?
Programmatic advertising describes a complicated advertising strategy that uses an automatic , real-time bidding process that purchases ad inventory for you, allowing you to advertise to specific users in specific contexts, which results in hyper-targeted, super-effective ads.
Programmatic advertising uses Real Time Bidding which allows brands to shop for and sell inventory on per impression basis in real-time. A programmatic platform places a billboard unit supported the info available in but 200 milliseconds after the user visits an internet site .
How does it work?
When Someone clicks on a page.
The page’s owner places an auction to bid for an advertising spot.
The market holds an auction for the advertisers which are competing for the spot.
The advertiser who bids the foremost for the spot wins the proper to display their ads.
The winning ad is present on the website.
Customers click on the ad and make a sale.
Benefits of programmatic advertising
- Set the frequency
you can focus even more on your target market. You can reach them at the precise time of day that they’re going to be online.
It also prevents you from wasting money. You won’t be spending money for ads that the people in your target market won’t see. - Set the price
you can set the amount you want to pay. Same as pay-per-click (PPC)
advertising, you can set your maximum bid that are you willing to pay.
you get to set the budget. You have control over how much you spend.
This enables you to only spend money on people you want to reach. - Relevant impressions
You can set up the minimum number of impressions you want to receive. This helps to make sure that you simply are achieving the goals of your campaign.
When you only buy relevant impressions, you’re investing money in reaching folks that are presumably to covert. This enables you to realize a far better return on investment (ROI) for your business. - Advanced targeting
Programmatic advertising enables you to target a specific audience. You can create a better user experience with these advertisements. Since you’re utilizing tailored ads to succeed in these customers, they’re more likely to click on the ad. The ads are directed towards people that are presumably to convert, so you’re ready to better target your market. - Set goals
Once you’ve got the goal, you’ll target specific people that will assist you fulfill that goal. Your goal are often anything from brand recognition to conversion. The ability to line various goals makes this a flexible option. - You can use it with different mediums You can use it on desktop, mobile, videos, or apps. This makes programmatic advertising a great option because you can tailor your ads to the medium that fits best.
- What is the future of programmatic marketing?
No matter the size of your business, programmatic advertising shows significant potential. Companies already invest 4,37,49,72,000cr on programmatic advertising annually — which number continues to extend , demonstrating the facility and impact of programmatic advertising on advertising strategies.
FMCG major Hindustan Unilever Limited has once more topped the list after being within the first position in 2018 too. The company spent somewhere between 3000 – 3500 crore rupees in 2019 on advertising.If you would like to reinforce your online ad strategy, plow ahead and check out programmatic marketing.
Article on Programmatic Marketing – Written by – Akhil Sood – (Intern)