- Google Search Console
Google Search Console is where you can gain insights into your site’s organic performance, and any reported issues such as notifications of manual action penalties. Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account.
2. Bonus Tool: Incognito
Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords. Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.
3. Screaming Frog: SEO Tools Online
Screaming Frog is considered one of the best SEO Tools 2021 online by experts. They love how much time they save by having this tool analyse your website superfast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts.
4. Hunter
One of the most time-consuming tasks in an outreach campaign is finding the correct email address for prospects, but this is where hunter.io can save you hours on Google or social media. The best bit is that you can use it for free to find up to 50 email addresses every month.
What it can do: Hunter provides a way to find the most common email pattern for a particular domain, so you can be confident you are pitching to the right address. It can save you hours of work (and frustration) on each campaign.
5. Yoast SEO
Yoast SEO is a free WordPress plugin that makes optimizing your site as simple and straightforward as it should be for beginners.What it can do: Since it is fully integrated with the WordPress editor, Yoast SEO gives you complete control over your site’s optimization for specific keywords. Its built-in support also means that complex tasks like adding structured data blocks for how-tos and FAQs are made much easier.
6. Siteliner: SEO Analysis Tool
Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page,etc. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.
7. Google Trends: SEO Checker Tool
Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.
8. Moz Pro: SEO Software
SEO software Moz Pro keeps popping up as one of the best SEO Tools 2021 that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
Article on SEO Tools 2021 – written by – (Hameed ur Rahman) (Intern)