Definition:

• Digital Marketing improve and giving brand and awareness about products or services on particular business.
• SEO is major role factor for digital marketing.
• SEO formally stands Search Engine Optimization.
• It helps your website highly rank in search engine by using certain techniques
• Simply SEO is process of giving higher traffic to your website from free search and organic results.

Why:

 SEO is very important for now day’s strategies like business, marketing and services.

 Why because

• Top rank to our website.
• Visibility of our website brand improves.
• Increases the traffic.
• Giving trust to audience.
• Good SEO practices helps to use experience.
• Expensive low.
• Gives better returns on investments.

Uses:

• Boosts the credibility of brands.
• Good returns for investment.
• Improves the brand to our products and services.

SEO Techniques:

 SEO can be divided into two main categories.

1. ON-Page SEO
2. OFF-Page SEO

ON-Page SEO:

• ON-Page means all techniques are used on our website in order to rank to high traffic.
• ON-Page techniques are Page title, Meta tags, Interlinking and Descriptions etc.
• By name it describes that shows all techniques ON your website.

OFF-Page SEO:

• By name it describes that shows all techniques OFF your website.
• OFF-Page means all techniques are used OFF our website in order to rank to high traffic.
• OFF-Page techniques are Article Submission, Social Networking, Blog and Forum Marketing etc.

On-Page SEO Techniques:

     ON-Page Techniques are

1. Page Title
2. Meta Description
3. Heading Tags
4. Image Optimization
5. URL Structure
6. Keyword Density

Page Title

• Page titles are one of the important SEO factor for your website.
• For every post or page title must be unique with special keyword.
• Length should be 72 characters.

Meta Description

• Meta Descriptions are another important factor of ON-Page SEO Factor.
• Length should be 156 characters.
• It gives brief description of whole blog post or article.
• Keywords must be present in that content.

Heading Tags:

• Heading tags are most important of ON-Page SEO.
• Content should be divided into small paragraph and makes content easily to read.
• Paragraphs must heading like H1, H2, and H3.
• It helps the page optimization.

Image Optimization:

• Image Optimization is very important factor of ON-Page.
• If u upload image like featured image it will relevant to your keyword.
• Must give name to that image.
• This is not useful to only SEO also help audience find your site in Google Images.

URL Structure:

• URL structure are also key factor in SEO techniques.
• Short URL with relevant keyword related to your website also helps Good SEO.
• So must be add relevant keyword in URL helps good ranking to our website.

Keyword Density:

• Must be used more times keyword in your article or blog.
• It works to great for SEO.

OFF-Page SEO Techniques:

     OFF-Page SEO Techniques are

1. Directory Submission
2. Social Bookmarking
3. Article Submission
4. Blog Commenting

Directory Submission:

• This is an OFF-Page technique.
• It is process of submitting our website URL in different web or business directories.
• It helps you create backlinks to your website.
• Backlinks are also used by search engines to improve the website ranking.
• Links are like backlinks, No Follow links and Do Follow links.

Social Bookmarking:

• Social Bookmarking is great way to promoting your website through OFF-Page technique.
• It is process of submit our article or blog to most popular websites.
• This social bookmarking websites perform great on search engine because they are update their content frequently.
• However you will be careful while handling tags because they are update our article or blog in wider network.
• If it is done with wider network it will automatically improves traffic.

Article Submission:

• Article Submission is one of the successful OFF-Page technique.
• It refers write an article related to our article business and then adding to them on most popular article submission directories.
• It also helps to good traffic to our website.
• Now we will call it as Guest Posting, Press Release etc.

Blog Commenting:

• Blog Commenting is one of the successful OFF-Page technique.
• It is process of to get back link to your website.
• It helps to share ideas and opinions from people about the particular topic or blog on a website.
• It makes more social when someone share ideas through commenting.
• It helps to attract more traffic to our website.
• Blog Commenting website like Quora, Yahoo etc.

Free SEO Tools:

    Here Some of SEO tools for keyword research

1. Ubersuggest
2. MozBar
3. Google Search Console
4. Ahrefs
5. Answerthepublic
6. Keyword Everywhere etc.

Plugins:

 Plugins improves SEO Techniques without checking line by line. Here I mentioned some of the Plugins.

1. Yoast SEO
2. Google XML Sitemaps
3. Google Analytics
4. W3 Total Cache etc.

Conclusion:

 Here I submit the article about SEO.I think this content is might be useful to your digital marketing starters. Here I submit correct information about the user requirements and readability.