- Digital Marketing improve and giving brand and awareness about products or services on particular business.
- SEO is major role factor for digital marketing.
- SEO formally stands Search Engine Optimization.
- It helps your website highly rank in search engine by using certain techniques
- Simply SEO is process of giving higher traffic to your website from free search and organic results.
SEO is very important for now day’s strategies like business, marketing and services.
- Top rank to our website.
- Visibility of our website brand improves.
- Increases the traffic.
- Giving trust to audience.
- Good SEO practices helps to use experience.
- Expensive low.
- Gives better returns on investments.
- Boosts the credibility of brands.
- Good returns for investment.
- Improves the brand to our products and services.
SEO can be divided into two main categories.
- ON-Page SEO
- OFF-Page SEO
- ON-Page means all techniques are used on our website in order to rank to high traffic.
- ON-Page techniques are Page title, Meta tags, Interlinking and Descriptions etc.
- By name it describes that shows all techniques ON your website.
- By name it describes that shows all techniques OFF your website.
- OFF-Page means all techniques are used OFF our website in order to rank to high traffic.
- OFF-Page techniques are Article Submission, Social Networking, Blog and Forum Marketing etc.
On-Page SEO Techniques:
ON-Page Techniques are
- Page Title
- Meta Description
- Heading Tags
- Image Optimization
- URL Structure
- Keyword Density
- Page titles are one of the important SEO factor for your website.
- For every post or page title must be unique with special keyword.
- Length should be 72 characters.
- Meta Descriptions are another important factor of ON-Page SEO Factor.
- Length should be 156 characters.
- It gives brief description of whole blog post or article.
- Keywords must be present in that content.
- Heading tags are most important of ON-Page SEO.
- Content should be divided into small paragraph and makes content easily to read.
- Paragraphs must heading like H1, H2, and H3.
- It helps the page optimization.
- Image Optimization is very important factor of ON-Page.
- If u upload image like featured image it will relevant to your keyword.
- Must give name to that image.
- This is not useful to only SEO also help audience find your site in Google Images.
- URL structure are also key factor in SEO techniques.
- Short URL with relevant keyword related to your website also helps Good SEO.
- So must be add relevant keyword in URL helps good ranking to our website.
- Must be used more times keyword in your article or blog.
- It works to great for SEO.
OFF-Page SEO Techniques:
OFF-Page SEO Techniques are
- Directory Submission
- Social Bookmarking
- Article Submission
- Blog Commenting
- This is an OFF-Page technique.
- It is process of submitting our website URL in different web or business directories.
- It helps you create backlinks to your website.
- Backlinks are also used by search engines to improve the website ranking.
- Links are like backlinks, No Follow links and Do Follow links.
- Social Bookmarking is great way to promoting your website through OFF-Page technique.
- It is process of submit our article or blog to most popular websites.
- This social bookmarking websites perform great on search engine because they are update their content frequently.
- However you will be careful while handling tags because they are update our article or blog in wider network.
- If it is done with wider network it will automatically improves traffic.
- Article Submission is one of the successful OFF-Page technique.
- It refers write an article related to our article business and then adding to them on most popular article submission directories.
- It also helps to good traffic to our website.
- Now we will call it as Guest Posting, Press Release etc.
- Blog Commenting is one of the successful OFF-Page technique.
- It is process of to get back link to your website.
- It helps to share ideas and opinions from people about the particular topic or blog on a website.
- It makes more social when someone share ideas through commenting.
- It helps to attract more traffic to our website.
- Blog Commenting website like Quora, Yahoo etc.
Free SEO Tools:
Here Some of SEO tools for keyword research
- Google Search Console
- Keyword Everywhere etc.
Plugins improves SEO Techniques without checking line by line. Here I mentioned some of the Plugins.
- Yoast SEO
- Google XML Sitemaps
- Google Analytics
- W3 Total Cache etc.
Here I submit the article about SEO.I think this content is might be useful to your digital marketing starters. Here I submit correct information about the user requirements and readability.