• Digital Marketing improve and giving brand and awareness about products or services on particular business.
  • SEO is major role factor for digital marketing.
  • SEO formally stands Search Engine Optimization.
  • It helps your website highly rank in search engine by using certain techniques
  • Simply SEO is process of giving higher traffic to your website from free search and organic results.


 SEO is very important for now day’s strategies like business, marketing and services.

 Why because

  • Top rank to our website.
  • Visibility of our website brand improves.
  • Increases the traffic.
  • Giving trust to audience.
  • Good SEO practices helps to use experience.
  • Expensive low.
  • Gives better returns on investments.


  • Boosts the credibility of brands.
  • Good returns for investment.
  • Improves the brand to our products and services.

SEO Techniques:

 SEO can be divided into two main categories.

  1. ON-Page SEO
  2. OFF-Page SEO

ON-Page SEO:

  • ON-Page means all techniques are used on our website in order to rank to high traffic.
  • ON-Page techniques are Page title, Meta tags, Interlinking and Descriptions etc.
  • By name it describes that shows all techniques ON your website.


  • By name it describes that shows all techniques OFF your website.
  • OFF-Page means all techniques are used OFF our website in order to rank to high traffic.
  • OFF-Page techniques are Article Submission, Social Networking, Blog and Forum Marketing etc.

On-Page SEO Techniques:

     ON-Page Techniques are

  1. Page Title
  2. Meta Description
  3. Heading Tags
  4. Image Optimization
  5. URL Structure
  6. Keyword Density

Page Title

  • Page titles are one of the important SEO factor for your website.
  • For every post or page title must be unique with special keyword.
  • Length should be 72 characters.

Meta Description

  • Meta Descriptions are another important factor of ON-Page SEO Factor.
  • Length should be 156 characters.
  • It gives brief description of whole blog post or article.
  • Keywords must be present in that content.

Heading Tags:

  • Heading tags are most important of ON-Page SEO.
  • Content should be divided into small paragraph and makes content easily to read.
  • Paragraphs must heading like H1, H2, and H3.
  • It helps the page optimization.

Image Optimization:

  • Image Optimization is very important factor of ON-Page.
  • If u upload image like featured image it will relevant to your keyword.
  • Must give name to that image.
  • This is not useful to only SEO also help audience find your site in Google Images.

URL Structure:

  • URL structure are also key factor in SEO techniques.
  • Short URL with relevant keyword related to your website also helps Good SEO.
  • So must be add relevant keyword in URL helps good ranking to our website.

Keyword Density:

  • Must be used more times keyword in your article or blog.
  • It works to great for SEO.

OFF-Page SEO Techniques:

     OFF-Page SEO Techniques are

  1. Directory Submission
  2. Social Bookmarking
  3. Article Submission
  4. Blog Commenting

Directory Submission:

  • This is an OFF-Page technique.
  • It is process of submitting our website URL in different web or business directories.
  • It helps you create backlinks to your website.
  • Backlinks are also used by search engines to improve the website ranking.
  • Links are like backlinks, No Follow links and Do Follow links.

Social Bookmarking:

  • Social Bookmarking is great way to promoting your website through OFF-Page technique.
  • It is process of submit our article or blog to most popular websites.
  • This social bookmarking websites perform great on search engine because they are update their content frequently.
  • However you will be careful while handling tags because they are update our article or blog in wider network.
  • If it is done with wider network it will automatically improves traffic.

Article Submission:

  • Article Submission is one of the successful OFF-Page technique.
  • It refers write an article related to our article business and then adding to them on most popular article submission directories.
  • It also helps to good traffic to our website.
  • Now we will call it as Guest Posting, Press Release etc.

Blog Commenting:

  • Blog Commenting is one of the successful OFF-Page technique.
  • It is process of to get back link to your website.
  • It helps to share ideas and opinions from people about the particular topic or blog on a website.
  • It makes more social when someone share ideas through commenting.
  • It helps to attract more traffic to our website.
  • Blog Commenting website like Quora, Yahoo etc.

Free SEO Tools:

    Here Some of SEO tools for keyword research

  1. Ubersuggest
  2. MozBar
  3. Google Search Console
  4. Ahrefs
  5. Answerthepublic
  6. Keyword Everywhere etc.


 Plugins improves SEO Techniques without checking line by line. Here I mentioned some of the Plugins.

  1. Yoast SEO
  2. Google XML Sitemaps
  3. Google Analytics
  4. W3 Total Cache etc.


 Here I submit the article about SEO.I think this content is might be useful to your digital marketing starters. Here I submit correct information about the user requirements and readability.

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