SEO

SEO

Definition:

  • Digital Marketing improve and giving brand and awareness about products or services on particular business.
  • SEO is major role factor for digital marketing.
  • SEO formally stands Search Engine Optimization.
  • It helps your website highly rank in search engine by using certain techniques
  • Simply SEO is process of giving higher traffic to your website from free search and organic results.

Why:

 SEO is very important for now day’s strategies like business, marketing and services.

 Why because

  • Top rank to our website.
  • Visibility of our website brand improves.
  • Increases the traffic.
  • Giving trust to audience.
  • Good SEO practices helps to use experience.
  • Expensive low.
  • Gives better returns on investments.

Uses:

  • Boosts the credibility of brands.
  • Good returns for investment.
  • Improves the brand to our products and services.

SEO Techniques:

 SEO can be divided into two main categories.

  1. ON-Page SEO
  2. OFF-Page SEO

ON-Page SEO:

  • ON-Page means all techniques are used on our website in order to rank to high traffic.
  • ON-Page techniques are Page title, Meta tags, Interlinking and Descriptions etc.
  • By name it describes that shows all techniques ON your website.

OFF-Page SEO:

  • By name it describes that shows all techniques OFF your website.
  • OFF-Page means all techniques are used OFF our website in order to rank to high traffic.
  • OFF-Page techniques are Article Submission, Social Networking, Blog and Forum Marketing etc.

On-Page SEO Techniques:

     ON-Page Techniques are

  1. Page Title
  2. Meta Description
  3. Heading Tags
  4. Image Optimization
  5. URL Structure
  6. Keyword Density

Page Title

  • Page titles are one of the important SEO factor for your website.
  • For every post or page title must be unique with special keyword.
  • Length should be 72 characters.

Meta Description

  • Meta Descriptions are another important factor of ON-Page SEO Factor.
  • Length should be 156 characters.
  • It gives brief description of whole blog post or article.
  • Keywords must be present in that content.

Heading Tags:

  • Heading tags are most important of ON-Page SEO.
  • Content should be divided into small paragraph and makes content easily to read.
  • Paragraphs must heading like H1, H2, and H3.
  • It helps the page optimization.

Image Optimization:

  • Image Optimization is very important factor of ON-Page.
  • If u upload image like featured image it will relevant to your keyword.
  • Must give name to that image.
  • This is not useful to only SEO also help audience find your site in Google Images.

URL Structure:

  • URL structure are also key factor in SEO techniques.
  • Short URL with relevant keyword related to your website also helps Good SEO.
  • So must be add relevant keyword in URL helps good ranking to our website.

Keyword Density:

  • Must be used more times keyword in your article or blog.
  • It works to great for SEO.

OFF-Page SEO Techniques:

     OFF-Page SEO Techniques are

  1. Directory Submission
  2. Social Bookmarking
  3. Article Submission
  4. Blog Commenting

Directory Submission:

  • This is an OFF-Page technique.
  • It is process of submitting our website URL in different web or business directories.
  • It helps you create backlinks to your website.
  • Backlinks are also used by search engines to improve the website ranking.
  • Links are like backlinks, No Follow links and Do Follow links.

Social Bookmarking:

  • Social Bookmarking is great way to promoting your website through OFF-Page technique.
  • It is process of submit our article or blog to most popular websites.
  • This social bookmarking websites perform great on search engine because they are update their content frequently.
  • However you will be careful while handling tags because they are update our article or blog in wider network.
  • If it is done with wider network it will automatically improves traffic.

Article Submission:

  • Article Submission is one of the successful OFF-Page technique.
  • It refers write an article related to our article business and then adding to them on most popular article submission directories.
  • It also helps to good traffic to our website.
  • Now we will call it as Guest Posting, Press Release etc.

Blog Commenting:

  • Blog Commenting is one of the successful OFF-Page technique.
  • It is process of to get back link to your website.
  • It helps to share ideas and opinions from people about the particular topic or blog on a website.
  • It makes more social when someone share ideas through commenting.
  • It helps to attract more traffic to our website.
  • Blog Commenting website like Quora, Yahoo etc.

Free SEO Tools:

    Here Some of SEO tools for keyword research

  1. Ubersuggest
  2. MozBar
  3. Google Search Console
  4. Ahrefs
  5. Answerthepublic
  6. Keyword Everywhere etc.

Plugins:

 Plugins improves SEO Techniques without checking line by line. Here I mentioned some of the Plugins.

  1. Yoast SEO
  2. Google XML Sitemaps
  3. Google Analytics
  4. W3 Total Cache etc.

Conclusion:

 Here I submit the article about SEO.I think this content is might be useful to your digital marketing starters. Here I submit correct information about the user requirements and readability.

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