More than half of the world’s total population now uses social media. 3.96 billion people use it in today’s time, it’s 51% of the global population. So it is the right time to grow the business on social media.
In the past, brands only could do marketing through traditional way. Now as the internet is growing so fast day by day, every brand is trying to do their marketing also on digital platforms.
Social Media Marketing is a very important part of Internet Marketing or Digital Marketing. Any promotion or marketing of brands through social networking sites called Social Media Marketing.
SMM helps brands to interact with customers directly. They get feedbacks from customers very easily and quickly. Customers have the opportunities for query and complaint to the brands. It helps brands not only to interact with customers also improve. This is called Social Customer Relationship Management ( CRM ).
One of the most important part of SMM is Social Media Optimization ( SMO ). It’s like Search Engine Optimization ( SEO ) for social media.
Popular social networking sites which are used for SMM, those are Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn, Tumblr and many more.It’s better to be only on those sites that you think your target audience is on than to be on all sites.
Some brands share contents on social media to promote their products and services for increasing their brand awareness and some use it to generate traffic to their website and grow sales.
For that the first priority is to plan a strategy for contents. The kind of contents can attract the audience best, you should always apply this. It can be image, video, gif, blog or anything else. You can change the content type anytime, according to the need of product or service.
Then you can plan campaigns to apply the strategy . So that audience can understand the product or service better and they have all the knowledge of it, so that they can have interest to buy or get it.
Most of social media sites has a paid feature, that is social media advertising. Through Social media ads you canalso reachto them who are not your followers. It gives you the chance to reach wider audience. Also you can customize your target audiences in categories of age, area, sex and more. The ads only gonna display to their timeline.
Social media platforms are always evolving. When it first started, people only can share text. Now we can share images,videos, live videos, stories and so many. For that marketing on social media is also changing. So we need to always stay up-to-date with all the latest changes and according to those we need to plan the strategies.
Other parts of social media are the timing and keywords.
Right time to share content is very important part of social media marketing. You need to analyze the right time when we can get the most traffic.
And the right keywords to use to optimize the content is also very important part of SMM.