Social media marketing is the process of using various social media platforms to build your brand, connect with your audience, increase sales, and drive website traffic. This involves publishing great content tailored to the context of each social media platform, listening to and engaging your followers, and analyzing your results to drive user engagement and sharing.
The various Social Media Platforms are:
2. Instagram
3. Twitter
4. LinkedIn
5. YouTube
6. Pinterest
7. Snapchat
According to statistics, around 5.6 billion people use Facebook and around 4.7 billion people use Instagram and Youtube daily globally. If people want to stay in touch with friends they use Facebook, for learning something new or satisfy any query they visit YouTube, and for sharing images of their daily life they choose Instagram. In short, Social Media is the Current Trend. Be it young or old, housewives or working women, rich or middle class.
We come across numerous advertisements on Facebook or Instagram or YouTube of various brands. Be it kids’ clothes or new perfume or sunglasses. Every brand be it new or old, want to get featured on Social media platforms. Why?
Social Media has the power. Power of People. Power of Audience engagement.
Although Social Media Marketing as a whole is incredibly valuable and beneficial to your business growth, however, each platform is different. Therefore, your Social Media Marketing Strategy for each platform must be unique. On one platform, Content works the best, while on other Videos Rule. Whatever, the type of Content be, it must be highly engaging and must possess the power to attract a handful of audiences.
- Increase Brand Awareness: Social Media Marketing makes it easier to connect to your audience. You can also target a specific audience relevant to your Brand Product and optimize returns. Social media has become a new place for creating brand Value.
- Generate Leads
Social Media is a great platform for inbound Marketing and generating organic leads. People willingly share their information to purchase any product or service which is way better than push policy.
3. Learn From Competitors
Social media allows us to keep a track of our competitors and assists in planning new business strategies to increase ROI.
- Increase Brand Awareness: Social Media Marketing makes it easier to connect to your audience. You can also target specific audience relevant to your Brand Product and optimize returns. Social media has become a new place for creating brand Value.
- Generate Leads
Social Media is a great platform for inbound Marketing and generating organic leads. People willingly share their information to purchase any product or service which is way better than push policy.
3. Learn From Competitors
Social media allows to keep a track of our competitors and assists in planning new business strategies to increase ROI.
Artile Written by – Ena Keshwani (Intern)