Covid-19 Pandemic is not only diseases it’s global health crisis and it has affected several sector industries, small businesses like small vendors etc. Due to pandemic day to day people are adopting E-commerce they are avoiding to go outside. It is impacting small businesses so there is need to adopt SEO strategy in your business which can gain your productivity as well as your potential customers It would increase the visibility.
What is SEO and should you use it?
SEO stands for “Search Engine optimization”. SEO helps your website to boost your ranking on the website on the search engine It is organic way to come up on the rank. It makes your website more visible on the web and more visible means more traffic which makes more opportunities to convert a customer into potential customer.
Being a small business owner you have heard about the SEO (Search Engine Optimization) concept Most of people (business owner) may think adopting new business strategy like SEO, internet marketing which is like jumping into well but, there are many benefits of SEO for small business. Which gives you most valuable and useful information about market as well as your competitors. Most of small business owner focuses on traditional marketing strategies like posters, wall stick is expensive in cost but, if we talking about the fact SEO doesn’t require any specific budget where we can gain potential customer through organic search. Before performing SEO you must have your business Website which should be user friendly that can anyone handles easily. Your website must have Quality content. SEO is method which deliver every different challenges So now let’s talk about SEO benefits below we have mentioned some of useful benefits of SEO for small business :
1) Brings consistently high quality leads-:
According to hubspot research 60% of businesses say that SEO is their highest quality source of lead generation. It’s because SEO mainly focus on quality of website and content. Where more traffic can generated on your website. Lead generation is focused on number of customers and prospectus of your business.
2) Examine new Market-:
91% of people uses internet and the web is the one of the fastest growing markets in the globe. A SEO would help you to find out new markets and new customers. SMM (Social Media Marketing) also helps you to boost your SEO performance.
3) Create your brand awareness through ranking-:
Customer mostly trust on brands when they search specific term on the search engine they first check their web presence. A brand always have good presence on search engine. Small business must have to first invest in SEO for the ranking. Need to focus on specific keywords so that user can eaily find out your website.
4) Social Media is useful for SEO-:
A website high ranking always would have also gained more social media exposure which is helpful for good SEO because it can gain visibility from your social media platforms to your website. That’s why Social media marketing play vital role in SEO.
5) Email Marketing-:
Email marketing existed before social media Email marketing is the great way to deliver your service to your potential customer. Where you can deliver updates about the company, offers which can set alert in their mailbox. In email marketing is important and useful because here you can focus on the specific potential customers.
6) Easy to track-:
Digital marketing allows you to track the customer movement through google analytics where you can stay updated about your website traffic and many more. Through this feature you can check the performance of your website and if your strategy isn’t working then you can add further plan for your website traffic.
7) Less Budget-:
Talking about Small business which can be start-up business. It doesn’t require much money to invest. That’s why it is called as organic way to generate the traffic and gain more visibility. Sometimes It takes time to boost your rank on the web. According to my opinion SEO is better than PPC.
8) Can gain Conversion rates-:
SEO websites loads faster and easy to read, can display properly in all devices that can be mobile or desktop. The website are easy to read reads and loads faster there is chances to grab attention of customer or reader there more likely to become a subscriber, potential customer.
Article on – The Benefits Of SEO For Small Businesses – Written by – Yash (Digital Marketing Intern)