Types of Digital Marketing

Here are the main types of digital marketing that are considered for businesses.

Content Marketing-

Content marketing is a strategic marketing approach that focuses on creating and distributing content (such as videos, blogs, and social media posts) for a target audience. The content aims at being valuable, relevant with being consistent. Its ultimate goal is to generate interest in products or services and derive a profitable customer action.

Quality content should be the core of each marketing activity you pursue. This is what sets content marketing apart from traditional spammy advertising.

Content marketing is a part of every other digital marketing activity, be it social media marketing, SEO, or email marketing.

Search Engine Optimization (SEO)-

Search Engine Optimization, is the process of getting quality traffic from free or organic search results on the search engines (like Google and yahoo). It is all about optimizing a website for search engines i.e., a technique for designing and developing a website to rank well in search engine results.

SEO is one among the foremost important sorts of digital marketing. It’s important that the traffic you drive to your website has relevancy to your industry. By optimizing your content for search engines, you’ll increase a gentle stream of relevant traffic which will only grow over time. Without program optimization, people simply won’t be ready to find you on the web.

Some optimization techniques are: researching relevant keywords then including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.

Search Engine Marketing (SEM) & PPC-

Search Engine Marketing (SEM) is the type of Digital Marketing activity that help businesses gain market online via Ads on search engines such as Google or Yahoo. It helps in optimizing the brand presence and conversions for businesses through paid and unpaid advertising during which unpaid SEM is SEO while paid SEM is PPC.

PPC(Pay-Per-Click) is one of the speediest types of Digital Marketing channels that drives targeted traffic to your web pages and related services. PPC are often understood as buying traffic via paid search listings that help marketers get more web traffic through desktop and mobile web searches.

PPC Advertising examples are: Product Seller, PPC Marketer, Landing Page, Landing Page Provider, The viewer or the Visitor

Social Media Marketing (SMM)-

Social Media Marketing is the most popular types of Digital Marketing that help marketers promote their brand image in a most powerful and trendy manner. SMM is now preferred by businesses for optimizing the image of a brand, business, product, or a service. We all are aware of different social platforms around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn etc. Creating and promoting quality content in a well-targeted manner is the base of successful SMM campaigns.

Email Marketing-

Email marketing is one of the oldest types of Digital Marketing that is still highly useful and fruitful. It is the use of email to promote a company’s products and services or to connect with the customers. Marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions to profits. Different Email Marketing Components that You Can Use are: Newsletter, Announcements, Event Invitation, Marketing Offer

This marketing is advisable for all kinds of businesses as it is highly cost-effective and considered as the best types of Digital Marketing.

Written by – Avesha Yadav (Intern)