What is a Digital Marketing Strategy?

What is a Digital Marketing Strategy

A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search engine and social media. Most of this strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics.

Important seven steps of digital marketing

  1. SEO –  Search Engine Optimization
  2. PPC –Pay Per Click
  3. Social Media Marketing
  4. Video Marketing
  5. Content marketing
  6. Email marketing
  7. Voice SEO

Let’s see what they are in brief

1 Search Engine optimization

SEO is the process of improving your website so that it ranks highly in search engine results for keywords and phrases related to your business. The more relevantkeywords, the higher you rank , the more people will see and become  familiar with your website and business.

It brings more organic traffic and target the perticular audience.

2 Pay per Click

PPC is a paid form of advertising that is based on an auction-based system.

With PPC, you auctioned on keywords that you want to appear in your ads — your ad becomes visible to the audience when you use relevant keywords. These ads ranks at the top of search results, above organic listings. If a user decides to click on your advertisement, you then pay for that click.

PPC advertisement uses search engines,  social media and other platforms.

3 Social Media Marketing

Nowadays it’s one the famous and reasonable marketing strategy for businesses , which can include videos, blog posts, infographics, and more, provides values to uuser ; it’s informationalno sale based.Choosing a formate is not an issue butit should be original and high-quality content that makes users want to share it with their friends, families, coworkers, and other people in their social network.

The main  goal of content marketing as a digital media strategy is to provide valuable information to your target audience, increase traffic, and generate conversions.  Mostly 54 % traffic is because of the content marketing.

Email marketing

A core part of email marketing isdeveloping network through campaign

Email marketing is basically for existing customers, as well as gaining new customers It’s a good medium to maintain your business at the top, create awareness abt your business by contacting them.

The main objective of email marketing is to provide existing clients with  relevant business news, and content, like product coupons, that keep them coming back.

Social Media Marketing

Another Internet marketing strategy for growing your businesses…to increase brand awareness and maintain company’s reputation.

Social media marketing focuses on building brand awareness and increasing engagement with customers A social media marketing campaign can feature one or several social media platforms, depending on your product and whom you want to see this product.

Most  engaging platforms are :






Game apps

Video marketing

What you watch ,is always in your mind !

 Through video marketing,  a brand can reach to maximum audience , grows its revenue, and expands its visibility across boundaries. Like other marketing strategies, your business focuses on creating informational and relevant videos for its target audience.

Voice Search Optimization

Voice search optimization is one of the newest Internet marketing strategies for companies to adopt.

Example voice assistance like Siri and Amazon Echo Alexa

Benefits of Digital Marketing strategy

It improves orgainc traffic,Revenue , engagement,Website traffic and Brand awarenes, best ranking in SEO

So Now are you ready to try these marketing strategies?

The success of your digital marketing strategies depends on its planning, execution, and the best team work

Therefore,  a full-service digital marketing agency that provides custom, results-driven Internet marketing strategies with MR Marketer.

                   Written by – Varsha Nikam (intern)

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