What is Search Engine Marketing?

SEM is a term for Search Engine Marketing, SEM that basically embodies search engine optimization as well as pay-per-click marketing so pay-per-click marketing is another form of search engine marketing that basically makes it so that you can serve ads inside of these search engines.

So each of these search engine have the ability to deliver advertisements to people and that’s  really , really big business.  You can list the search engine in two ways that includes organic  traffic and paid traffic. Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO. There are quite a few clients in this business some spend a few thousand a month, some spend hundreds of thousands of dollars a month and it’s an excellent way to drive traffic to our website.

In the land of digital marketing, people often confuse SEO and SEM. SEM relies on paid advertising to show ads on the first page of SERP while SEO revolves around increasing clicks organically.

There are few terms you should know when it comes to SEM advertisements:

1. PPC (pay-per-click) – The marketer only pays for the ad when a user clicks on the link.

2. CPA (cost-per-acquisition) – CPA is the total cost of your PPC campaign divided by the conversions you secured.

3. CPC (cost-per-click) –  The actual cost of each click in PPC marketing campaign.

4. CPM (cost-per-thousand-impressions) – CPM indicates how much  amount of thousand advertisement  impressions on a webpage cost the marketer.

Advantage Of SEM:

• Highly measurable
• Real- time tracking
• Speed
• Within everyone’s reach

Why use SEM? 

SEM is a set of technique that involves the promotion of website by increasing their apparentness on search engine results pages (SERPs) through paid advertising. Google search Ads allow advertisers to expose their brand name either in the ad’s headlines, description, display URL or extension links. Every business needs to be known in order to attract traffic.

Written by – Diksha Waje (Intern)